To study how the influencers respond to prevalent trends, target tags were defined based on the time period of the study. For the current iteration, 2 tags namely social and entertainment tags were hard coded. The tweet and re-tweet volumes were studied for the top influencers. As expected, tweets that were tagged under social categories were tweeted and re-tweeted the most, and majorly by musicians.
Social target tags such as "Pride Month","Fake News","Me Too","Immigration","FamiliesBelongTogether", and variations of the words.
Entertainment target tags such as "BeCharmingIn4Words","#CitiOpen","Roseanne","OTRII","FamiliesBelongTogether" and variations of the words.